Social Media Growth via Precise Audience Targeting

Brand: 6 ’N The Mornin’

The Challenge

6 ’N The Mornin’, a Cincinnati-based brunch and nightlife restaurant, wanted to strengthen its online presence and convert social media buzz into measurable engagement and growth. Despite having an existing following, their content lacked strategic targeting to reach new audiences outside their loyal base.

The Strategy

The Miracle Agency executed a comprehensive social media growth campaign focused on audience segmentation, content consistency, and influencer collaborations. We analyzed Instagram Insights and Meta Ads data to identify demographics most responsive to brunch culture and nightlife events.

We then developed a mix of short-form video content, carousel posts, and event promos, optimized with strategic hashtags and local geo-tagging. Paid ad campaigns were launched to target Cincinnati-based audiences interested in food, culture, and entertainment. Collaborations with influencers such as Pinky Cole (Slutty Vegan) and HolliTV amplified visibility and credibility.

The Result

Within 12 months, 6 ’N The Mornin’s Instagram following grew by 171%, engagement increased by 167%, and account reach surged by 636%, driving major traffic to their restaurant and contributing to record-breaking event sales.