Lead Generation through Targeted Email Campaign

Brand: Teachers Express Logistics

The Challenge

Teachers Express Logistics (TEL), a freight brokerage company, needed to build awareness and generate quality leads in a competitive logistics industry. Their challenge wasn’t just visibility—it was finding the right audience of carriers and businesses who could benefit from their services.

The Strategy

To address this, The Miracle Agency developed a targeted email marketing campaign centered around segmentation and personalization. We began by refining TEL’s audience list through data enrichment and lead sourcing, identifying logistics professionals most likely to convert. Then, we crafted a series of engaging email sequences highlighting TEL’s reliability, carrier benefits, and shipping solutions.

We implemented A/B testing for subject lines and CTAs to improve click-through rates and integrated email automation for consistent follow-up. Using Mailchimp and HubSpot analytics, we tracked open rates, engagement, and conversions to refine content mid-campaign.

The Result

The campaign captured 25+ qualified leads and improved email open rates by 35%, while also establishing a repeatable email workflow TEL could continue using to nurture prospects.