Driving Online Sales with Seasonal Promotions

Brand: The Cooler Keg

The Challenge

The Cooler Keg, an innovative portable kegerator brand, wanted to capitalize on the holiday season to boost online sales and visibility. With Black Friday and Christmas approaching, they needed a campaign that could compete in a crowded e-commerce environment and convert seasonal interest into measurable sales.

The Strategy

The Miracle Agency developed a multi-channel digital marketing campaign centered on Google Ads and retargeting. Using keyword research and conversion tracking, we created a series of seasonal ad creatives emphasizing the Cooler Keg’s convenience, portability, and event-ready appeal.

We also optimized ad copy for urgency with limited-time holiday offers and aligned visuals with festive imagery that still reflected the brand’s modern aesthetic. The campaign was supported by email remarketing and social media ads, reinforcing awareness across multiple touchpoints.

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The Result

During the campaign period, The Cooler Keg saw a 15% increase in online sales, a 20% rise in conversion rates, and a measurable uptick in brand awareness—making their first holiday campaign a success and setting the stage for long-term e-commerce growth.